Before and After: Why Staging and Updates Are More Important Than Ever

Now more than ever, buyers are moving from busy, congested cities like San Francisco, seeking slower-paced living in markets such as ours. The East Bay cities of Oakland, Piedmont and Berkeley have seen an uptick in real estate sales from buyers working from home who are seeking a dedicated office space, an updated kitchen (as many of us are cooking more these days) and a yard for BBQing, al fresco dining, relaxing with the new dog or the kids. Busy professionals want to start living their life in their new home NOW, without dealing with updates, repairs, and renovations. Fixer-uppers are no longer desirable as they once were—buyers want to move into something “great” now, rather than spending time and money remodeling.

With the absence of Open Sundays, your home must shine in photographs and videos. In fact, some offers are being received from buyers who haven’t even physically toured at all. With drab furnishings and outdated appliances, today’s buyer is bound to skip right over your listing for something turn-key. In fact, this has been the trend for years and Anthony was the first real estate agent in Oakland, Piedmont and Berkeley to recognize the importance of staging and renovation. His concierge service has since been perfected and clients continue to praise his and his team’s project management, work ethic and professionalism. From a complete renovation to touch up paint and minor repairs, Anthony has cultivated connections with the industry’s leading experts, eager to take on any project be it large or small. We will work with your budget while providing white-glove service, ultimately adding value to your home. The best part is, the cost of repairs, staging, updates etc. can be carried through the sale of your home. Most brokerages put a cap on their concierge services at $15,000. Not us. Some of Anthony’s projects have seen costs of up to $175,000 in order to bring the home to market. The goal is always to add value to your home. Putting $100,000 into a project for necessary renovations will often result in twice or three times that at the negotiating table.

Anthony’s recently sold listing on quaint and friendly Barrows Road in Crocker Highlands was in need of some minor yet necessary updates. Anthony and his team spent three weeks preparing this adorable, yet outdated, Craftsman to market. The results were breathtaking and resulted in multiple offers with the winner being a whopping all-cash offer—$350,000 over the list price! Anthony’s custom marketing plan for your home is created to ensure you receive the most exposure and ultimately top dollar for your home.

It is never too late to start preparing for the sale of your home. Contact Anthony for a detailed analysis of what he can do to get your home ready for sale.

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