World Class Marketing

Us vs. Them: Marketing

For Buyer representation in heavy competition, we are your East Bay Area Real Estate experts.

Throughout the entire buying process—from scheduling showings, to finding the right mortgage professionals and every aspect of negotiating—we advocate for you. Our credibility, knowledge and unique insight into what it takes to present the winning offer, has proved an unbeatable method for success. Take a look at what our very happy clients have to say about their experience working with Anthony Riggins and The East Bay Team.

Anthony’s Proposed Marketing Plan:

  • Seamlessly project manage all aspects of staging bringing your home into a state of market readiness, complete with landscaping, painting, window washing and home cleaning.
  • Comprehensive, professional photo shoot of your home by leading real estate photographers.
  • Professional Marketing writer creates the story of your home.
  • Custom designed property specific website designed in house by Anthony’s marketing team featuring your home’s photo gallery, marketing copy and video tour.
  • Print ads (Coming Soon, First Sunday Open and Second Sunday Open) in the Bay Area News Group publications (The Montclarion, The Piedmonter, The Berkeley Voice and the El Cerrito Journal).
  • Printed postcards sent to sphere of influence and neighborhood custom designed by in-house Marketing Manager.
  • Custom designed email campaign distributed to 3,000+ individuals in our sphere including the top 500 agents in the East Bay, our network affiliates in San Francisco and Marin and past clients.
  • Print ads featuring color photo in the Sunday edition of the San Francisco Chronicle’s Real Estate section for each Sunday Open.
  • Digital click through ads on sfgate.com, nyt.com, and wsj.com.
  • Digital retargeting campaigns via Facebook.
  • International reach via sothebyshomes.com, which is translated into 16 different languages.
  • Print ads in publications including but not limited to The Wall Street Journal, The New York Times, The Nob Hill Gazette and the California Property Guide (CA’s premiere real estate guide for Chinese speakers).
  • Exposure to our thousands (collectively) of followers on Facebook, Instagram, Twitter and Pinterest.
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