World Class Marketing

Us vs. Them: Marketing

Anthony is committed to providing each client with the best marketing for their home. He is the only East Bay real estate agent with a full-time marketing manager/graphic designer. It is his goal to create unparalleled marketing materials for every client and strategically target a specific audience for each individual listing. From social media campaigns to Wall Street Journal print ads—and everything in between—Anthony makes sure your home is appropriately marketed to YOUR buyer.

Having the Sotheby’s International Realty brand behind us only confirms our credibility. Sotheby’s is known for its unrivaled expertise in the business and is recognizable worldwide. As the number one East Bay team in our entire brokerage, we rank in the top 0.05% in sales production from January 2016 – November 2020 at Sotheby’s International Realty with over 47,000 agents. Being as successful as we are has a lot to do with advertising and the dollars Anthony puts into his marketing budget. Each client’s home receives maximum exposure across multiple print and digital channels both domestically and globally.

Anthony’s Proposed Marketing Plan:

  • Seamlessly project manage all aspects of staging bringing your home into a state of market readiness, complete with landscaping, painting, window washing and home cleaning.
  • Comprehensive, professional photoshoot of your home by leading real estate photographers.
  • Anthony will pre-market your home 30-60 days in advance to establish mind-set in the buying audience and for those who need ample time to make travel arrangements.

  • Professional Marketing writer creates the story of your home.
  • Custom-designed property-specific website designed in-house by Anthony’s marketing team featuring your home’s photo gallery, marketing copy and video tour.
  • Since 60% of our Buyers come from San Francisco, Anthony has crafted target marketing campaigns to reach the following neighborhoods in SF:
    • Noe Valley
    • Potrero Hill
    • Hayes Valley
    • Condo Owners in SOMA
    • The Castro
  • Anthony’s exclusive lead generation marketing enables him to target specific individuals via email, Facebook, and snail-mail based on demographics, interests, education, etc. His up-to-the-minute market knowledge allows him to choose a specific audience to market to for each individual listing.
  • Print ads (Coming Soon, First Sunday Open, and Second Sunday Open) in the Bay Area News Group publications (The Montclarion, The Piedmonter, The Berkeley Voice, and the El Cerrito Journal).
  • Printed postcards sent to sphere of influence and neighborhood custom designed by in-house Marketing Manager.
  • Custom-designed email campaign distributed to the top agents in the East Bay, our network affiliates in San Francisco and Marin, and past clients.
  • Print ads featuring color photos in the Sunday edition of the San Francisco Chronicle’s Real Estate section for each Sunday Open.
  • Anthony regularly advertises in the International version of both the New York Times and the Wall Street Journal.
  • For a stellar or unique property, Anthony will advertise in Architectural Digest.
  • Digital click-through ads on nyt.com, and wsj.com.
  • Digital retargeting campaigns via Facebook.
  • International reach via sothebyshomes.com, which is translated into 16 different languages.
  • Print ads in publications including but not limited to The Wall Street Journal, The New York Times, The Nob Hill Gazette and the California Property Guide (CA’s premiere real estate guide for Chinese speakers).
  • Exposure to our thousands (collectively) of followers on Facebook, Instagram, Twitter and Pinterest.
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