World Class Marketing

0.2 Us vs. Them

Marketing

Anthony is committed to providing each client with the best marketing for their home. He is the only East Bay real estate agent with a full-time marketing manager/graphic designer. It is his goal to create unparalleled marketing materials for every client and strategically target a specific audience for each individual listing. From social media campaigns to Wall Street Journal print ads—and everything in between—Anthony makes sure your home is appropriately marketed to YOUR buyer.

Having the Sotheby’s International Realty brand behind us only confirms our credibility. Sotheby’s is known for its unrivaled expertise in the business and is recognizable worldwide. As the number one East Bay team in our entire brokerage, we rank in the top 0.05% in sales production from January 2016 – November 2020 at Sotheby’s International Realty with over 47,000 agents. Being as successful as we are has a lot to do with advertising and the dollars Anthony puts into his marketing budget. Each client’s home receives maximum exposure across multiple print and digital channels both domestically and globally.

• Anthony’s exclusive lead generation marketing enables him to target specific individuals via email, Facebook, and snail-mail based on demographics, interests, education, etc. His up-to-the-minute market knowledge allows him to choose a specific audience to market to for each individual listing.
• Print ads (Coming Soon, First Sunday Open, and Second Sunday Open) in the Bay Area News Group publications (The Montclarion, The Piedmonter, The Berkeley Voice, and the El Cerrito Journal).
• Printed postcards sent to sphere of influence and neighborhood custom designed by in-house Marketing Manager.
• Custom-designed email campaign distributed to the top agents in the East Bay, our network affiliates in San Francisco and Marin, and past clients.
• Print ads featuring color photos in the Sunday edition of the San Francisco Chronicle’s Real Estate section for each Sunday Open.
• Anthony regularly advertises in the International version of both the New York Times and the Wall Street Journal.
• For a stellar or unique property, Anthony will advertise in Architectural Digest.
• Digital click-through ads on nyt.com, and wsj.com.
• Digital retargeting campaigns via Facebook.
• International reach via sothebyshomes.com, which is translated into 16 different languages.
• Print ads in publications including but not limited to The Wall Street Journal, The New York Times, The Nob Hill Gazette and the California Property Guide (CA’s premiere real estate guide for Chinese speakers).
• Exposure to our thousands (collectively) of followers on Facebook, Instagram, Twitter and Pinterest.